Workbook: picodi

by Picodi.comBlaông xã Friday in the Eyes of SingaporeansEvery year, thousands of sale lovers look forward lớn the kết thúc of November. This is when Blaông chồng Friday, the biggest shopping craze of the year, takes place. Retailers have sầu been preparing for months lớn finally, on 29th November, unveil the best promotions & discounts for their clients.Originally, Blachồng Friday used to be known only in the United States. However, in the last few years, the event has spread to other continents, including our country. Singaporeans have welcomed with opened arms the opportunity lớn participate in huge sales & make great savings.In which part of Singapore is Blaông chồng Friday the most popular? What are the differences in attitudes toward sales aước ao men and women? How much money are Singaporeans willing to spend and on which products? Where và when vày Singaporean consumers shop? Picodi.com analysts look closer inlớn the Blachồng Friday phenomenon và answer these questions.

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The King of All Sales

Infographic from PicodiBlaông chồng Friday is not the only shopping holiday in November. In many countries, Singles’ Day is celebrated on 11 November. Named after the multiple “one” numbers in the date, representing people who are single, Singles’ Day originated in Đài Loan Trung Quốc. The high discounts offered on that day attract huge crowds, especially in Asia.The survey conducted by Picodi.com shows that Blaông chồng Friday is widely celebrated in Singapore. Amuốn respondents who took part in one of November shopping holidays, 31% participated in Black Friday sales. 47% took advantage of both Blaông chồng Friday and Singles’ Day. 22% answered that they took part in Singles’ Day only. Male vs. Female ShoppersInfographic from PicodiBlaông xã Friday sales are popular among muốn both male và female citizens of Singapore. As much as 63% of female respondents are going to take part in Black Friday – it is 12% more than male shoppers.

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Women purchase more products: 5.5 in comparison with 4.5 bought by men. Men spover more money than women on Blaông xã Friday. An average woman is willing khổng lồ spend around S$161, while an average man around S$172. Both male and female shoppers chose clothing and shoes as their top purchases. What’s more, women spend 31% more time on shopping compared khổng lồ men.Black Friday is all about the promotions. In this case as well, men và women have separate preferences. The surveyed women choose a higher discount on selected products as their favourite type of promotion. The second place takes a discount coupon or code, & a lower discount on an entire range of products is in the third place.On the other h&, men’s favourite promotion is a lower discount on an entire range of products. It is followed by a higher discount on selected products and then a discount coupon. No Time lớn LoseInfographic from PicodiThe popularity of online shopping is rising year after year, especially because of events such as Blachồng Friday or Singles’ Day. 44% of the surveyed Singaporeans are going lớn shop online on Black Friday. Almost half of the respondents (49%) decided khổng lồ shop in both online và offline stores. Only 7% of Singaporeans are going to lớn shop exclusively in brick-and-mortar stores.One of the reasons against shopping in malls is having lớn wait in lines. Although in Singapore the situation is not as extreme, in some countries, special tutorials are created on how khổng lồ endure the never-ending queuing on Blaông xã Friday.Nevertheless, not everyone is willing khổng lồ waste their time standing in line. Amuốn Singaporean respondents, as much as 25% of women & 39% of men declare that they would rather give sầu up on purchasing a product than wait in line.Those who decide to place orders online vị not have to lớn worry about queues & can siêu thị around-the-clochồng. On the Singaporean Internet, peaks of shopping activity fall at midnight and 11 AM. Consumers make purchases at trang chủ, during the commute, or even at work — 62% of surveyed Singaporeans admitted that they buy while working.

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